With all the tragedy, loss of life and property, the furor today is over the new logo for the GAP. The elongated Times Roman type inside a large blue square is replaced by the bland "Impact" type with a small blue square in the corner. I can see a lot of thought was used to come up with that. I say... what difference does it make? Will shoppers be unable to find the store in the local mall, now? Not a chance. They'll still be running in to plunk down their plastic to get the latest, whatever, fashion. If they can't accept change maybe they should save their old shopping bags to use on their next visit.
I say, if they want to use a new logo with some, impact, they should enlarge a close up of Michael Strahan's teeth and use it as a background for the newest logo.
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